| FESTIVAL MINI Car festival dedicated to the legendary British brand MINI. The largest collection of MINI owners and lovers in Russia. A rich program, positive participants, a professional show and the brightest cars will provide the festival with an excellent atmosphere. Despite its focus, the festival will be interesting not only to brand owners, but also to everyone who likes to spend time in a friendly atmosphere and wants to learn a lot about the brand, which has been very popular all over the world for more than 60 years and has become a true legend of the rally in Monte -Carlo and from a tiny economical little car has grown into the dream of millions. The expected number of visitors is 3,000 to 4,000. |
RUN
Gathering of participants at a special site of the city for a collective run to the venue of the main festival. The unique route through the streets of St. Petersburg makes the parade one of the most beautiful in the world
MAIN STAGE
One of the main points of the festival.
This is where the performances of creative teams, interactive programs and show programs will take place.
The final part of the event will be an award ceremony and a concert of popular music teams. Lectures and workshops from opinion leaders, award ceremony and concert program
This is where the performances of creative teams, interactive programs and show programs will take place.
The final part of the event will be an award ceremony and a concert of popular music teams. Lectures and workshops from opinion leaders, award ceremony and concert program
MINI PARKING ONLY
A large territory on which several hundred cars of the owners of the legendary British brand of all generations will be presented. On a special territory the most interesting Mini will be presented, among which TOP 10 best cars of the festival will be selected
SHOW ZONE
A fenced area for demonstrations, stant shows and team competitions on participants' cars
KIDS ZONE
Professional animators, quests, interactive games, science shows, aqua makeup and much more for the youngest guests of the festival.
ENTERTAINMENT
TRAMPOLINES
MASTER CLASSES
GOLF
SHOOTING RANGE
CLIMBING WALL
SPORTS ACTIVITIES
BICYCLES
ELECTRIC SCOOTERS
NOT NORMAL
A special closed area for all Mini owners, friends and partners of the festival - a comfortable location, a separate bar, a hookah and catering
HISTORY
October 3, 2015
Streetart Museum
162 cars
1200 guests
Streetart Museum
162 cars
1200 guests
September 11, 2016
Ohta Park
253 cars
1600 guests
Ohta Park
253 cars
1600 guests
August 26, 2017
Ohta Park
309 cars
2000 guests
Ohta Park
309 cars
2000 guests
May 19, 2018
Park of Legends Moscow
359 cars
2000 guests
Park of Legends Moscow
359 cars
2000 guests
August 25, 2018
Lenexpo
378 cars
2200 guests
Lenexpo
378 cars
2200 guests
August 24, 2019
Streetart Museum
292 cars
2400 guests
Streetart Museum
292 cars
2400 guests
INTEGRATION
Branding a MINI Car
Creation of an exclusive VIP BAR.
Partner of a sports / children's / entertainment area.
BTL and promotions
Market place
Concert sponsor
Branding
Flags, banners and banners in different areas of the festival.
Interactive stand.
Construction of an interactive stand from 10 to 200 m2
Amateur Drive & Race Test Zone, Race Taxi
The territory of test drives and amateur races, which attracts the maximum number of spectators, in which it is possible to place the scenery of the track.
Creating Exclusive Products
The introduction of company identity in the products at the festival
ADVERTISING CAMPAIGN
Printed products
- posters
- flyer
- billboards
- table awnings
- invitations for mini owners
- stickers for cars of participants
Internet
- social networks
- targeted advertising
- publication of news on websites and in public
- radio
SOUVENIR PRODUCTS
AUDIENCE
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35%
18 - 25 YEARS
SECURED GIRLS, YOUNG PEOPLE AND YOUNG FAMILIES
40%
25-35 YEARS
PURPOSE PROFESSIONALS OF THEIR OWN BUSINESS
25%
35-45 YEARS
FAMILY, ACTIVE AND SUCCESSFUL
PARTNERS
НИКОЛАЙ ПОПОВ
E-mail: fishmeat@bk.ru