STAIRS AND RAILS 2020 ENG

INTERNATIONAL SNOWBOARD COMPETITION

STAIRS AND RAILS

International snowboarding competitions in the jibbing discipline, one of the most spectacular snowboarding disciplines combining professional sports and an exciting extreme show in which athletes perform spectacular stunts and various glides on metal railings.

The main goal of the project is to create an annual event in the winter extreme sports industry.

Demonstration of a well-prepared sports show, the level of which is comparable to the best world projects.

10 000

AUDIENCE

48

INVITED ATHLETES

COMPETITION

Jibbing is one of the most spectacular disciplines in snowboarding and skiing. The best riders of Russia and invited world stars will determine the strongest on a specially constructed spot in the very center of St. Petersburg.

BROADCAST

Competitions can be watched from anywhere in the world on the festival website and information partner websites.

AFTERPARTY

At the end of the competition part and the award ceremony, a noisy after party will take place including a musical concert by a well-known band. Participants and spectators of the contest will be able to enjoy hits by invited artists.

SNOWBOARD COMPETITIONS

The best athletes of Russia and invited foreign riders will fight for a large cash prize pool.

QUALIFICATION

All participants will be divided into four groups, each of which will be given 30 minutes to identify the three best athletes.

THE FINAL

Twelve strongest riders will meet in the final of the contest and determine the best of the best. The finals will feature competitions for the best stunt.

ONLINE STREAMING

Competitions will be broadcast on the most popular Russian and European thematic resources. Also, a large screen will be installed at the festival venue, where events that happen with repetitions of the best moments, branded screensavers and commercials of partners will be duplicated.

SPOT

The main highlight of the festival will be a unique design for the competition, imitating the urban environment. The design is designed so that athletes can demonstrate their entire arsenal of tricks and please the audience with all kinds of transfers, disasters and spins.

AFTERPARTY

The second, but no less significant event is a club party with the participation of invited artists - DJs and a musical group.
Musically light performance with video projections and light installations.

SHOW

An explosive mixture of crazy stunts from the best extremals of the country, fan competitions, interactive contests, taxi drift and much more in a specially prepared event area.

THE TARGET AUDIENCE

30%

Age 14-18 years

35%

Age 18-26 years

20%

Age 26-35 years

15%

Age 35+ years

ADVERTISING CAMPAIGN

-1-

RADIO & TV

Commercials on TV and Radio. Special radio program with guests of the event.

-2-

INTERNET

The main advertising traffic is directed to the Internet. Targeting and contextual advertising. SMM

-3-

OUTDOOR ADVERTISING

Advertising event on city formats and other urban media.

-4-

MASS MEDIA

News outlets and advertising pages in the print media of the city.

INTERACTION WITH MEDIA

One of the important aspects of the event is working with the media. We are interested in promoting and preactivating events not only through thematic media, but also through federal publications and television channels.

JUDGES

MAX SIBIRYAKOV

Eva is the voice of our brand. She spends hours to make our clients feel care and enjoy communication with the company. If you have any suggestions or ideas you can write her.

EVGENIY KONISHEV

Julia takes care of everything you can see. She spent five years in London learning visual communication. She uses her knowledge to make the world a little more beautiful.

NIKOLAY GRINEV

Max invented our company. He is the father of our main goals and values. He has founded first core members of our team and helped them to show their unique talents in work process.

ATHLETES